About

Built on 15 years of doing this. Not advising on it.

Adam Banaszak, Founder, The Long Arc Agency

I'm Adam Banaszak. I've spent the last six years living and working across Asia Pacific in senior commercial leadership roles: General Manager at Trouw Nutrition (Nutreco/SHV), Director of Global Channel Management at NOVUS International (Mitsui), and Global Chief Commercial Officer at SyAqua Group.

Before that, I built and scaled businesses in European energy markets, including launching a greenfield business unit that grew to multi-million Euro revenue in a short time.

In APAC, I've been to almost every country in the region. I've sat across the table from distributors and key accounts from India to Japan, and learned how trust is built, negotiations unfold, and decisions are made differently in each market. I've managed over €50M in P&L, built multicultural teams of 50+ people across APAC, and delivered results like doubling profitability year-over-year and growing a business 3x under difficult market conditions.

I know the distributors. I know the customers. I understand the cultural dynamics that make or break deals in this region, and I know how to work within them.

6+ Years operating across APAC
14 Countries, deep distributor network
€50M+ P&L responsibility
3x Business growth under difficult market conditions

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Coverage

Priority markets across Asia Pacific

The Long Arc operates across the full breadth of Asia Pacific, with deep networks and on-the-ground experience in:

Northeast Asia

Japan, South Korea, Taiwan

Southeast Asia

Vietnam, Philippines, Thailand, Malaysia, Indonesia, Myanmar

South Asia

India, Bangladesh, Pakistan

Oceania

Australia, New Zealand

Each market has its own commercial culture, regulatory landscape, and distribution dynamics. We know the differences, and how to work within them.

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